Namebase focuscore™ market research systems are designed specifically to test name candidates with your customers, scoring memorability(recall), ease of pronunciation, negative and positive associations, fit to concept (suitability) and competitive associations/connotations.

With qualitative and quantitative in-depth market research systems using focus groups, one-on-ones, on-line focus groups, mall / auto show intercepts and convention interviews namebase provides actionable results on which to base your choice of names.