name basics: do-it-yourself success (with a helping hand from namebase®)
namebase® now offers a cost-effective consulting service for managing an in-house naming project.
The way your employees percieve your company and its products is an important part of your overall branding. More than just a naming excercise, a namebase® managed employee naming project is a valuable motivational and team building tool.
1. Defining the internal team - Who should be involved? marketing people? sales people , engineers? managers, directors, CEO? Assigning the right people to the project is essential. You'll more easily achieve consensus since decision makers will have early "buy-in" to the project.
2. Branding strategy guidelines - Positioning for success. Communicate the benefit that sets your product apart from the rest. Long-term brand strategy is essential in the naming of your company or product. See the branding architecture "big-picture" and how your product will help it function better than ever.
3. Designing the Creative Brief - Give your employees the resources and they'll come up with the best ideas.
4. Employee Input - Get the most from your team with our specially designed employee input questionnaire. Thought provoking questions get everyone thinking outside-the-box.
5. ThoughtSpark™ Session - This meeting, on-site or off, is designed to generate naming ideas. Our first rule: there are no bad names during brainstorming- every thought sparks another.
6. Name Candidate Evaluation - Namebase® will help you pick the best names to take forward into the trademark screening process.
7. Trademark Screening, Ranking - The most difficult part of any naming project is to find names that are clear of conflict and available for trademark protection. The namebase legal team conducts all trademark research and provides clear findings and availability rankings for the top name candidates.
8. Linguistic Analyses - Namebase® screens top name candidates for cultural and language issues. Includes checks for slang, street language and colloquialisms in 17 languages.
9. Name Testing Market Research - How can you tell how well the name you choose is going to work? Namebase® tests your customer base in a focus group setting or via our focuscore® online survey.
10. Trademark Registration - The namebase legal team will help you file your application for trademark. Or, we can provide all findings, ranking, opinion and documentation to your IP attorneys.
